Latest Stories

• PubMatic Announce the Opening of New Office in Paris as Part of European Growth Strategy

  4 years ago News

  

  Today (29 November), PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, announce expansion into France as part of the company’s strategic investment in high-growth markets. The Paris based team will join PubMatic’s roster of established [...]

• Future PLC and Taboola Partnership Reaches Ten Year Landmark with Renewal, New Deal Adds Mid Article Content Recommendations

  4 years ago News

  

  Taboola, (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (29 November) announced a multi-year renewal of their partnership with Future – the global platform for specialist media that reaches [...]

• Playground xyz Awarded IAB Gold Standard 2.0

  4 years ago News

  

  Marketing technology provider Playground xyz have been awarded Gold Standard 2.0 certification by the Internet Advertising Bureau (IAB) UK, further highlighting the company’s commitment to delivering brand-safe attention-based advertising solutions to UK advertisers. Steps that the company have taken towards achieving [...]

• Adzymic Launches Smart Survey to Help Brands Rapidly Assess Campaign Effectiveness

  4 years ago News

  

  Adzymic, the ad tech company that provides AI-driven creative personalisation and innovation, have announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns [...]

• Stingray Partners with Hivestack to Power Audio Out of Home (AOOH) in Canada

  4 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (29 November) announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology [...]

• Google Agree to CMA Supervision; Meta's Acquisition to be Stripped

  4 years ago News

  

  In today’s ExchangeWire news digest: Google agree to have their Privacy Sandbox proposal monitored by the CMA; Meta's acquisition of Giphy could be revoked after investigation; and Weibo launch a global offering.   Google agree to CMA monitoring on Privacy Sandbox Google have, [...]

• the7stars Launches Future-Facing Planning Approach for YouTube Backed by a Restructured Activation Team

  4 years ago News

  

  the7stars, in close collaboration with Google, have launched an AV fluid planning approach designed to unlock specialist YouTube marketing opportunities for clients. The move recognises YouTube as a natural extension of AV activity, following a year of unprecedented change which [...]

• WhatsApp Forced to Update Policies; Irish DPC Slapped with Corruption Allegations

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: WhatsApp have been ordered to update privacy policies subsequent to ruling; The Irish DPC have been accused of [...]

• AdColony’s Tom Simpson on NFTs; Meta’s Metaverse; and Niantic

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Tom Simpson, SVP, APAC, at AdColony, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce.   This week they cover: - Non-fungible tokens (NFTs) could become a USD [...]

• Merkle B2B Bolsters Creative Practice with Four Key Leadership Hires

  4 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management company (CXM) and part of dentsu, announces that its global B2B marketing organisation, Merkle B2B, have supercharged their creative leadership team with a raft of senior hires. These new leaders have been brought into [...]