Latest Stories

• Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato

  9 years ago News

  

  Smaato's recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app advertising versus its mobile web counterpart. ExchangeWire speak exclusively with Ragnar Kruse, co-founder and CEO, [...]

• Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

  9 years ago News

  

  With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire [...]

• APAC Marketers Still Need to Brush Up on Their Digital Skills

  9 years ago News

  

  With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging returns that miss the real targets. This gap in digital knowledge is also making it tough for marketers to match [...]

• Even in 2017, Building Desire is Still What Matters

  9 years ago News

  

  Technology is changing the advertising world and stretching what is possible with each passing day. However, what about the people in the creative process, looking at more than just CPA optimisation, focused on creating an emotional engagement with an advertising [...]

• Mexico Ad Market to Grow 6.38%; Facebook Brazil General Manager Resigns

  9 years ago News

  

  This week's Latin American Roundup: Mexico ad market is expected to grow by 6.36% this year, just after TV lost the majority of the market share; Facebook Brazil's general manager resigns and the company is looking for a new hire in the [...]

• Virtual Minds übernimmt The ADEX; plista 2017 auf Expansionskurs

  9 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds übernimmt The ADEX; Expansionspläne bei plista; Visoon und smartclip kooperieren für Addressable TV; Deutschland bei Mobile Programmatic die Nummer 2 in [...]

• Going Native: Why Brands Are on the Brink of Better Advertising

  9 years ago News

  

  The future is bright, the future is native. Dr. Bill Simmons (pictured below), CTO and co-founder, DataXu believes native advertising is the obvious solution to some of the challenges digital advertising faces today. Writing exclusively for ExchangeWire, he explains how technological [...]

• Viant Buys Adelphic; Superawesome Plans IPO

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate [...]

• The Future of Video: Working Towards Ubiquitous Programmatic TV

  9 years ago News

  

  With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming our way this year, particularly regarding video. As Rene Plug, chief strategy officer, [...]

• Alphabet Announces First Quarter 2016 Results

  9 years ago News

  

  Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the [...]