Latest Stories

• Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold [...]

• US Propose Open App Market Act; VerSe Raise Over $450m

  4 years ago News

  

  In today's ExchangeWire news digest: the Open App Markets Act is proposed in the US; Josh and Dailyhunt parent-company VerSe Innovation have raise USD $450m in a series I round; and HotelPlanner and Reservations.com have agreed to merge and go [...]

• Untangling the Web: Q&A with Alkimi Exchange

  4 years ago News

  

  In this interview with ExchangeWire following the recent webcast discussing the future infrastructure of the ad tech industry, Alkimi Exchange's Neil Bruce (CCO); Adam Chorley (COO); and Ben Putley (CEO) discuss the benefits of pursuing a decentralised approach and how [...]

• InMobi Unveils Robust New Telco Offering for Mobile Service Providers Around the World

  4 years ago News

  

  InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted [...]

• Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns

  4 years ago News

  

  Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to [...]

• Mobile Gaming to Reach $120bn in Value; Sweaty Betty Bought by Wolverine Worldwide

  4 years ago News

  

  In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue.   Mobile gaming market [...]

• JustPremium is Acquired by Contextual Ad Tech Company, GumGum

  4 years ago News

  

  GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution [...]

• Sharethrough Announces New Appointments To Board of Directors

  4 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, today announced that Paul Ross, former CFO of The Trade Desk and current CFO of VideoAmp, and Frantz Saintellemy, president and COO of LeddarTech, recently joined the company’s board of [...]

• GroupM Announces Partnership with Hivestack in Singapore

  4 years ago News

  

  GroupM Singapore announced today a partnership with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis [...]

• Tencent Sued by China Over WeChat Youth Mode; Hootsuite Acquire Heyday

  4 years ago News

  

  In today's ExchangeWire news digest: Tencent are hit with legal action from the Chinese government over allegations that their WeChat messaging app fails to protect underage users; Hootsuite acquire Heyday for USD $48m; and InstaCarro raise USD $23m in a [...]