Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
DoubleClick Report Reveals EMEA Data On CTRs And Format Performance For DFA Advertising
There's again been some interesting numbers eminating from Google this week, as it releases DFA's 2009 EMEA ad data to the industry. The headline grabbers include: a correlation between ad size and performance; declining CTRs as advertiser look to [...]
Initial iAd Numbers Broken Down; When A DSP Is Not A DSP
» An app developer broke ranks last week to tell of his big iAd bonanza payout - a cool $147 eCPM. There's been some subsequent analysis by industry insiders. There is a particularly good break down of the [...]
EU Cookie Directive Takes A Hit, As ICO Urges Easy Opt-Out Process To UK Advertisers And Publishers
The EU cookie directive still dangles perilously above the heads of the Euorpean online advertising industry. But you'll be glad to know that sensible heads seem to be prevailing over at the ICO (Information Commissioner’s Office). The ICO [...]
Ad Verification Space Continues To Heat Up As AdSafe Raises A Further $7.5 Dollars In Funding
There must be a lot of potential in the ad verification space because there's an awful lot of VC money flowing into this burgeoning area of display. A lot of companies in the US and in Europe active in [...]
As The Times PayWall Goes Live, Where Will The The Traffic Flee To And What Happens To Short-Term CPM Prices?
Rupert Murdoch must have have deep pockets. Very deep pockets. Today is the first day ole Rupe gets to test out his theory that, yes, people are prepared to part with their money for news content. He's [...]
Click Forensics Raises $6 Million In New Funding; The Publisher Perspective On Data
» Click Forensics has announced that it has raised an additional $6 million dollars in funding. It's total funding now stands at $21 million. One of the leading lights in the ad verification space, Click Forensics will look [...]
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