Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Efficient Frontier Launches Buying Platform, As It Looks To Capture European Display Spend
While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes in the display market. Yesterday it launched its own DSP to help clients buy ad inventory more effectively and [...]
ExchangeWire Meetup, May 11
ExchangeWire is holding its first meetup for those working in the European exchange eco-system. The event will look to bring together ad and data traders, publishers, ad networks and ad tech vendors for an evening of networking. [...]
As Rubicon Releases Revv For Demand, Will We See European Publishers Turn To SSPs To Trade In Real-Time?
Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]
Microsoft OSD Post Ugly Numbers; Audience Science Signs Asian Client For Gateway Platform; NYT Now Making $90 Million In Online Rev
Microsoft posted good numbers yesterday but buried inside the news were the huge losses of the Online Service Division. The OSD includes Bing and MSN. The losses in the division were reported to be $713 million, up [...]
Interact Congress 2010: C-Level Execs Heading To Barcelona To Discuss The Latest Online Advertising Trends
IAB Europe is holding its annual Interact Congress in Barcelona on June 2. The event attracts the cream of diigtal advertising executives in Europe, and focuses on emerging trends within the industry (wonder if there's a forum on exchange [...]
Global Survey Says Marketers Not Happy With Agencies; Wunderloop Files For Bankruptcy
» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]
The AOL Self-Service Ad Platform; The Argument For A Display Futures Market
» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in the US with no firm date on its full release. The platform will allow agencies and advertisers to [...]
The Rough Guide To Real-Time Bidding In The European Market
Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors offering this functionality to European ad traders. It is still a nascent buying methodology, but the industry expects [...]
Rubicon Announces Support For Real-Time Bidding On Its Platform
Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]
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