Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Behavioural Targeting Should Be More Transparent Say UK Publishers
Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural targeting will encourage acceptance by consumers. The poll was carried out at the recent AOP event, 'New Rules of [...]
How Much Of That £709 Million UK Ad Spend Is Going Through Ad Networks?
The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to online display in 2009 was just over £709 million, 4.4% down on the previous year. Not [...]
Microsoft Supports The CPEX Model; Apple Launch The IAd Platform; AdAudience Open For Business
Microsoft Advertising has appealed to advertisers to adopt the CPEX (Cost Per Exposure) model for brand campaigns and reserve the click and the impression for their DR media spend. The call was backed up by a study carried out [...]
Consolidation In Ad Net Market Begins, As Burst Buys OTP Media
There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP Media for an undisclosed sum. Burst has some market share in the UK, but at number sixteen in [...]
Luc Thang: Orange Ad Market Will Create More Value For Publishers And Better ROI For Advertisers
Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory now available to European ad traders, the move is likely have a significant effect on the exchange eco-system here. [...]
OpenX CEO Tim Cadogan Speaks About The Launch Of The New Orange Ad Market
Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will “lead evolution of online advertising exchanges in Europe”. Tim Cadogan, OpenX CEO, took time to speak to ExchangeWire [...]
Orange And OpenX Partner, As Orange Ad Market Is Launched In Europe
In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]
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