Aimee Newell Tarín

Editor

Articles by Aimee

• Crypto scams surge 23%; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket 

  2 years ago News

  

  In today’s ExchangeWire digest: Crypto scams surge 23% in 2023; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket.  Crypto scams surge 23%   According to Lloyds Bank, crypto investment scams among their customers have risen by 23%. The [...]

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• How the attention challenge is evolving: Insights from Sharethrough’s Richard Ottoy

  2 years ago News

  

  Richard Ottoy, general manager EMEA at Sharethrough, explores how the attention challenge is evolving, touching on which ads capture consumers' attention best and which metrics are currently available to measure it, as well as industry developments surrounding attention. How has [...]

  Attention

• Social platforms told to stop suggesting children as friends; ChatGPT to power new Snapchat lens; Consumers now able to order Amazon Fresh without Prime

  2 years ago News

  

  On Today’s ExchangeWire digest: Social platforms told to stop suggesting children as friends; ChatGPT to power new Snapchat lens; Consumers now able to order Amazon Fresh without Prime… Social platforms told to stop suggesting children as friends  In accordance with the Online [...]

  AIAmazonSnapchat

• The Stack: Elon Musk releases AI chatbot; OpenAI to be trained on new information; Meta to require disclosure of AI in political ads 

  2 years ago News

  

  This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads… This week has brought about many updates in the world of AI. Musk announced the release of [...]

  AIElon MuskMeta

• UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI features for Performance Max 

  2 years ago News

  

  In today’s ExchangeWire digest: UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI powered features for Performance Max  UN publishes digital regulation guidelines  The UN has announced guidelines to tackle digital [...]

  AIDisplay

• OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s $1 billion creator fund to disappear

  2 years ago News

  

  On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear.  OpenAI chatbot to be trained on new information  The OpenAI chatbot will be trained on information up to [...]

  AIDigitalDisplayTikTok

• Tech giants funnel billions into cloud capacity; Elon Musk releases AI chatbot; Google Play update shows security of apps 

  2 years ago News

  

  In today’s ExchangeWire digest: Tech giants funnel billions into cloud capacity for AI push; Elon Musk releases AI chatbot ‘Grok’; Google Play update shows security of apps. Tech giants funnel billions into cloud capacity for AI push  The big tech players dominating [...]

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• The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features

  2 years ago News

  

  In today’s ExchangeWire’s news digest: The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features.  The AI Summit outcome  Last week, an AI summit was held in the UK to discuss AI related risks and possible [...]

  AIAmazonYouTube

• The Stack: Google and Match resolve antitrust claim; Meta to launch ad-free paid subscription plans

  2 years ago News

  

  This week: Google and Match resolve antitrust claim; Meta to launch ad-free paid subscription plans; AI concerns to be addressed at UK AI summit…  As we settle into November, we’ve seen a couple of the biggest legal cases in the advertising [...]

  The Stack

• State of play, differences in techniques and privacy: Ben Dimond talks all things attention

  2 years ago News

  

  With the ExchangeWireLIVE Attention Event just around the corner, we caught up with Playground xyz’s Global Head of Commercial Ben Dimond in this exclusive interview to hear how attention has evolved in recent years, his thoughts on different attention measurement [...]

  AttentionPrivacy