Ogury, the creator of the first advertising engine driven by user choice, today [14 April] launches its “Wash Your Phone” mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by COVID-19 across the world.
Our mobile phones are 10 times dirtier than the average toilet seat, yet few of us wash our devices as often as we do our hands during this period of social distancing. As our phones can be considered an extension of our arms, it is also important to practice sanitary habits related to our mobile devices. To raise awareness, Ogury has launched a mobile campaign with a clear and simple message: Wash your phone, then your hands.
Ogury will display the video ad to consented mobile users via its network of publisher partners initially in the US, UK and France.
In addition to promoting best practices around sanitary habits, Ogury is partnering with GlobalGiving to raise money for those affected by COVID-19 across the world. GlobalGiving is the largest global crowdfunding community connecting nonprofits, donors, and companies in nearly every country.
Each mobile user who clicks on the video ad will be redirected to a GlobalGiving fundraising page set up by Ogury. The Wash Your Phone campaign aims to raise funds that will be used to support longer-term recovery and education efforts run by local, vetted organisations in regions badly affected by COVID-19. Every donation to this fund will help stop the virus’ spread and give communities on the front lines of the crisis the resources they need to act quickly and protect the most vulnerable.
Laura Chamberlain, senior director of marketing at Ogury, commented: “As we practice social distancing within the comfort of our homes, we think about how grateful we are to have a community of essential workers keeping us safe and healthy. We are hopeful that the Wash Your Phone campaign will influence UK mobile users to think more carefully about their hygiene during the outbreak practices and feel inspired to give back during this time.”