Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries.
According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year, only 2% of brands claim to have reached full digital marketing maturity; 97% said their use of data was immature and 83% could not make connections across different touch-points. The study also revealed brands that improved data connectivity and made better use of integrated technologies could offer more tailored products and dramatically improved consumer experiences. They drove reductions of more than 40% in cost per action (CPA) and increases of up to 50% in online transactions. In particular, better technology improved return on advertising spending (ROAS) by up to 33% for participating brands.
Zeotap’s Customer Intelligence Platform (CIP) addresses marketers’ needs with an integrated suite of solutions for first-party data unification, deterministic identity resolution, third-party data enrichment, analytics/modeling, and activation. It replaces the variegated collection of point solutions with which brands typically wrestle, leading to meaningful performance gains and material cost efficiencies. Zeotap also employs best-of-breed governance, risk management and compliance (GRC) measures across its entire stack, including those pertaining to its ISO 27001 and CSA STAR certifications.
A brand can unleash the full impact of the CIP in three simple steps:
● Connect first-party data residing across multiple internal data repositories or silos to develop a single unified customer view. Link this private graph with Zeotap’s proprietary global offline-to-online and online-to-online identity graph for turnkey on-boarding, cross-device extension, and lookalike modelling.
● Transform first-party data easily into enhanced customer insights with multifaceted intelligence. Data can be blended with Zeotap’s exclusive unified enterprise data set sourced from 100+ partners and spanning two billion consumer profiles. Use existing analytics infrastructure or deploy Zeotap’s dedicated Data Clean Room to layer first-party data with Zeotap data, campaign performance logs and popular panels for advanced machine learning without assuming additional data ownership.
● Activate any configuration of data across a plethora of pre-integrated marketing ecosystem partners such as Adobe, Amazon, AppNexus/Xandr, Facebook/Instagram, Google, MediaMath, Salesforce, Snapchat, Spotify, The Trade Desk, TikTok, Verizon Media and a wide network of local publishers and partners in any of Zeotap’s 14 markets. Additionally, benefit from Zeotap’s agile capabilities to create connections to any new partners via APIs, including dynamic content/creative optimisation solutions.
Projjol Banerjea, CPO and founder at Zeotap said, “Since 2014, our product journey has been guided by a North Star in the form of delivering value to marketers. This new integrated platform is a culmination of development efforts steered by constant feedback from our loyal clients.” He added, “In light of the current global situation, the overall integrated proposition is all the more compelling.”
Zeotap works with more than 70 of the top 100 global brands including Unilever, Mercedes Benz, Red Bull, BBVA, Orange Telecom and Vodafone across a range of marketing activities. Industry analysis firm AdExchanger awarded it the Best Data-Enabling Technology (2019).
“We are very pleased with our partnership with Zeotap. Since our collaboration started, we have been using their deterministic data to improve our digital marketing strategies. Now with direct access to their customer intelligence platform, we have been able to unlock many possibilities: audience planning, custom segment creation, activation in any online channel and even data enrichment, which is essential to us. We are also very happy with the proactive support we receive from the local team, which is a key factor to keep growing together. We look forward to continuing our collaboration in Spain and also recommend it to our colleagues in other markets,” said Victor Frontán, Programmatic & DMP Specialist at BBVA, multinational Spanish banking group and one of the largest financial institutions in the world.
Zeotap also announces the appointment of Jim Thoeni as its global Chief Revenue Officer (CRO). Jim, based out of New York and San Francisco, was most recently Area Vice President North America for Salesforce’s Marketing Cloud business. He has over 20 years of international experience with a proven track record of driving sustainable, predictable, and scalable growth by focusing on the empowerment and success of his teams and customers.
As CRO, Jim will have worldwide responsibility for all revenue-generating and customer-facing teams and activities and will report directly into Daniel Heer, CEO and founder of Zeotap. “I was blown away by the innovativeness of Zeotap’s new Customer Intelligence Platform and the rave reviews from early adopter clients. In my conversations with brands, I’ve realised companies of all sizes across different industries yearn for a full-stack, end-to-end solution to execute their data strategies so they can connect with customers in more relevant and efficient ways,“ Thoeni said. “Zeotap is uniquely positioned to be the global leader in customer intelligence and I’m thrilled to join an incredible team of colleagues, partners, and customers.”
According to Heer, “We’re capitalising on five and a half years of asset-building and learnings. Our new Customer Intelligence Platform is truly unrivalled in terms of both scale and scope. We’re thrilled to have Jim join us at this exciting juncture to usher in a new era for Zeotap that I’m confident will comprise many more success stories with clients.”