Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth.
Former CRO of DoubleVerify, Mark Pearlstein, is now the chief revenue officer (CRO) of 4D: a division of Silverbullet. With more than 20 years of experience in the marketing technology and data management industry, Pearlstein will apply his extensive knowledge in sales, operations, revenue strategy, and data-driven marketing to continue driving the ambitious growth plans of the 4D Context Outcomes Engine. As CRO, Pearlstein will be responsible for accelerating business growth in the US and across the globe, expanding on the company’s success in EMEA and APAC.
Alongside Pearlstein, a new board joins Silverbullet, including Nigel Sharrocks (founder of MediaCom), Alex Hooshmand (co-founder of Bluekai), Keith Saddler (corporate finance), and Martyn Rattle (CEO at Local Planet).
Pearlstein and the board join Silverbullet to accelerate the growth of the recently launched 4D, context outcomes engine designed to reduce the friction to accelerate programmatic digital marketing performance.
“Digital marketing is undergoing transformative change as the third-party cookie fades away. In turn, context alongside rich, first-party data becomes the holy grail for businesses looking to succeed in the new marketing era. Silverbullet is uniquely positioned to serve clients as a new kind of marketing partner: one that is powered by innovative products and fuelled by expert services. I look forward to being part of the company’s growth, as they expand into the US market,” Sharrocks said.
Umberto Torrielli, co-founder and CSO of Silverbullet, says the company is delighted to officially welcome Mark to the team during this exciting period of growth and expansion.
“In his work as CRO for DoubleVerify, Mark was instrumental in helping the world’s largest brands navigate the challenges of digital media in an increasingly complex environment. Under his leadership, DoubleVerify achieved revenue growth of over 1500%. Mark is an experienced CRO with in-depth knowledge of our industry, and he is the perfect fit to launch 4D: Context Outcomes Engine, a division of Silverbullet into the US market,” he said.
Pearlstein says he couldn’t be more excited to join the amazing team at Silverbullet. “As advertising transitions to a world without cookies, marketers need to completely rethink their digital media tactics. Context and Sentiment replace the cookie as the most critical dimensions to identifying in-the–moment marketing opportunities and are at the heart of the 4D programmatic 3rd party Outcomes Engine. I look forward to working with the entire Silverbullet team and our new world-class Board, by adding my knowledge to a business that has already made a huge impact transforming data-driven marketing for clients such as Dolce&Gabbana, Fiat Chrysler Automobiles, Channel 4 and Network 10.”
Silverbullet opened its New York office in December 2020, where both Pearlstein and Torrielli will continue to launch 4D, while helping global clients to reduce the ‘friction’ in the flow of data and unlock significant ROI in marketing investments by empowering better, faster and smarter marketing decisions.