VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud detection on its platform. VlogBox’s applications are now fitted with Protected Media’s SDK, which offers a robust cybersecurity solution for the CTV ad ecosystem.
VlogBox handles ad transactions for a multitude of advertisers and video content creators on the popular CTV/OTT platforms. The company strives to bring efficient ad monetisation built on trust between advertisers and publishers. The move to create a fraud-free environment will help maximise the benefits of CTV advertising across the board. And incorporating an advanced detection and prevention solution intensifies the VlogBox platform’s fight against ingenuous publishers, thereby enabling all advertisers to achieve high ROAS.
Transparency has long been a huge drawback in the CTV ecosystem. With strong cryptography at the impression-level for user and device authentication and data verification, advertisers can be protected from bots, click-farms, and fraudulent transactions.
Protected Media’s patented anti-fraud technology verifies and digitally signs each ad impression. It prevents any tampering, spoofing and impersonation that could compromise ad campaigns. Fraudulent impressions are removed, giving proactive protection to ad buyers. Publishers are also able to check on the verification of transactions processed in a cycle that will help cut down on bad actors.
VlogBox’s CEO Nick Platonenko stated: “We’re moving to increase the efficacy of our clients’ digital advertising campaigns. Working hand-in-hand with Protected Media will enhance our platform’s antifraud capabilities, thus ushering in greater transparency in CTV ad buying. We value our advertisers and are looking forward to solidifying their confidence in our ad platforms.”