Teads, the global media platform, today (November 22nd, 2022) announces a cookieless partnership with Jagran New Media, India's leading media conglomerate. 

Jagran New Media, a digital arm of Jagran Prakashan Limited, dominates various Hindi-speaking markets across Uttar Pradesh, Delhi NCR, Bihar, Madhya Pradesh, Chhattisgarh, Punjab Haryana, Rajasthan, and Uttarakhand, with Uttar Pradesh market leading in user traffic. By communicating in Hindi, English, and Punjabi, Jagran New Media caters to 83 million total unique visitors, 336 million total views, 429 million minutes time spent (Comscore MMX Multi-Platform: September 2022). 

Jagran New Media has an array of offerings under the media & publishing category and has been a pioneer in providing real-time content across genres, with news and politics being the primary drivers with education, lifestyle, health, auto, and technology also significant contributors. The company has dedicated websites covering news & politics which include jagran.com, naidunia.com, inextlive.com, and punjabijagran.com. A leading health website Onlymyhealth.com, women focus portal Herzindagi.com, gaming portal Jagranplay.com, and a focused website for education JagranJosh.com, with leading fact-checking website Vishvasnews.com also part of the media portfolio. 

Teads advertisers now have access to Jagran's huge cookieless inventory in a wide range of categories, in addition to general news content. At the same time, Jagran New Media can leverage Teads' innovative monetisation solutions across multiple devices and formats. This collaboration is a huge step forward for digital advertisers in India, allowing brands and advertisers to connect with targeted readers for better advertising results using sustainable targeting solutions. 

Gaurav Arora, chief revenue officer of Jagran New Media said of the partnership “ We are thrilled to be working with Teads to offer cookie-free solutions to our advertisers and partners. We believe that brands can succeed without cookies, and we have worked hard to create a platform that can purposefully integrate advertising, marketing, and technology functions.”

“ We are excited to be partnering with Jagran, one of India's leading premium publishers on this exciting journey to collaborate on providing marketers rich first-party audience data for all their campaign needs. Look forward to growing this partnership" Julian Fernando, VP of publisher solutions, Teads APAC.

Teads

Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage b...

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