This week: Jack Ma relinquishes control of Ant Group, Microsoft deliberates a USD$10bn (~£8.22bn) investment in ChatGPT creator...
Another stirring week in ad tech began with the announcement that Jack Ma will step back from Ant Group, following a lengthy probe into the firm by Chinese authorities. News that Microsoft is considering investing up to USD$10bn (~£8.22bn) in ChatGPT developer OpenAI on Wednesday (11th January) only served to heighten the drama.
In social media, TikTok looked set to take a bigger slice of the digital advertising market from its rivals by offering lower-cost ads. Meanwhile, YouTube revealed its new monetisation process for Shorts will go live on 1st February, unveiling renewed benchmarks for partner creators.
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