Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home
by Newson 1st Mar 2023 in
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail stores across Mexico, Peru, Colombia, and Ecuador.
This partnership will integrate Winkel Media’s data-driven and advanced DOOH inventory into the Hivestack supply-side platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both open exchange and private marketplace deals (PMP).
Winkel Media’s AI-powered, data-driven DOOH screens are strategically designed to deliver impactful and measurable campaigns in retail stores, within close proximities to points of sale. They have the ability to target over 3 million people across their 500 store locations on a monthly basis, implying over 6,500 daily impressions for advertisers. Both local and international brands, agencies, and omnichannel DSPs will be able to leverage Hivestack and Winkel Media’s highly successful targeting and measurement attributes towards achieving their business objectives.
Hector Gonzalez, chief revenue officer US & LATAM said: “We are incredibly excited to partner with Winkel Media and integrate their impressive retail DOOH network which covers high-demand markets in LATAM. This is another path in the right direction for both parties as we see a consistent theme globally with retail networks and the power of reaching consumers at their point of purchase.”
Diego Sánchez, co-founder and CCO at Winkel Media commented: “Winkel Media´s main objective for 2022-2023 is to become the most relevant programmatic DOOH player in Latin America by offering a 5,000 plus in-store screen ad network in the most relevant channel for most large CPG brands. We believe our partnership with Hivestack is the first step to making that happen.”
The programmatic advertising market in Latin America is on the ascent since both advertisers and media owners have adopted more data and measurement-driven strategies to their overall business goals. Hivestack and Winkel Media share a common goal of leveraging the latest technologies to enable their clients to target their audiences at scale and drive results. Currently, Hivestack offers advertisers data-driven targeting solutions, agile buying models, unprecedented audience measurement capabilities, and media owners a platform to offer their inventory to buyers in over 25 global markets through flexible mediums.