DoubleVerify to Acquire Rockerbox
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution. Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]
Axeptio Acquires AdOpt to Strengthen Global Expansion
Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...]
Kevel Announces Acquisition of Nexta
Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers [...]
Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [...]
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