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  • Refined Labs wechselt Besitzer; Neustar investiert in Europa

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört Visual IQ; Sven Bagemihl wird Geschäftsführer für Neustar Deutschland; Süddeutsche Zeitung gegen Adblocker; und Vier Fragen an Thomas Bindl, Refined [...]

  • EU Has Outlawed Network-wide Ad Blocking: Will Advertisers & Ad Techs Carry On Regardless?

    Plans by European mobile phone companies to block advertisements across their networks have been blocked themselves, with new rules for EU telecoms declaring it’s not legal. Consumers must decide for themselves whether or not they want to install ad-blocking apps [...]

  • DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

    ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA [...]

  • News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

  • Pressing on with Programmatic at dmexco 2016

    dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking [...]

  • AdBlock Plus Launches SSP; New Targeting Options for Snapchat

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]

  • Now & Next: Ad Blocking

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  • Facebook Blocking the Ad Blockers: The Industry Reacts

    Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology by making ads indistinguishable from user-generated content, in a bid to protect desktop ad revenues. [...]

  • Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

  • Mobile Ad Models Focused on Value Exchange: Q&A with Matt Berriman, Unlockd

    In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to change the way users consume and pay for their mobile phones. Matt Berriman (pictured below), CEO and co-founder, Unlockd speaks exclusively [...]