GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising. According to DV’s recently released report, [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 EMEA Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics,  released the Q2 2025 Latin America Click Fraud Benchmarks Report. The report highlights various types of click-related invalid traffic (IVT) in the Latin America (LATAM) region and identifies [...]

In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...

In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.The reports analyse the invalid traffic (IVT, including [...]

In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector to move forwards. The end of [insert buzzword of the day] [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (25 June, 2025) released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and [...]