TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]

Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps [...]

News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024. Pixalate [...]

Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region.  Alvin Ling, a Singapore native with 20+ years of [...]

This week on The Stack: AI Faces More Legal Wranglings; Twitch Moves Into Short-Form Video; Friday's MadTech Daily AI came under the spotlight again this week: OpenAI and Microsoft are being sued for copyright infringement. The case has been brought forward by eight [...]