In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector to move forwards. The end of [insert buzzword of the day] [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (25 June, 2025) released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and [...]

Nano Interactive, a leader in AI-powered intent planning and targeting, and Compliant, the global authority on data integrity in digital advertising, today (10th June, 2025) announced a new partnership. Brands using Nano’s ID-free intent solution can now activate Compliant’s Data Integrity [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 State of Children’s Privacy on Mobile Apps Report, part of its COPPA Violation Risks in Mobile Apps series.  The report highlights app developers on [...]

TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]

Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps [...]

News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August 2024 for Amazon Fire TV, Roku, Apple TV, and Samsung Smart [...]