ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Smartphone spending overtakes tablet spending; Programmatic ad-buying is set to soar in 2018; and Fraud [...]

From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online [...]

Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited. Companies in developed Asian markets, such as Singapore, [...]

The battle against ad fraud has raged on in 2017, but there is much to be positive about in industry developments that have been made. In a series of features reflecting on the past year and looking ahead to what we can [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad sales to climb almost 6%; Consumers want to be able to text brands; Dentsu buys [...]

It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some speed bumps in terms of adoption and deployment. Its lead campaigner IAB, however, says it will limit unhealthy industry practices [...]

With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during [...]

Ad fraud affects every stakeholder in the advertising industry. But rather than doctor the symptoms, the industry needs to get together to work on the roots of the problem. Nigel Gilbert (pictured below), VP of strategic development EMEA, AppNexus, takes [...]