Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that [...]

In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical to success in any given industry. However, concerns over a lack of transparency in spend have long plagued the global [...]

Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also has the potential to be as valuable as those monopolised by Facebook and Google. Telecom data-as-a-service will see emerge as [...]

Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where app promotions are concerned, the problem is particularly acute. New forms of attribution fraud have quickly emerged that are far [...]

With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a role for campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly [...]

Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to take a stance and take responsibility? Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market [...]

Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products and metrics that work across multiple screens. Advertisers in India were projected to spend most of their budget on traditional media, [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]

With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to fight inventory fraud. In this Q&A, Jochen Schlosser (pictured below), CSO, Adform, tells ExchangeWire that the majority of publishers are [...]