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  • GumGum Breaks a Billion with Contextual Advertisement

    GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1 bn (£291.5bn) market by 2026 and is a [...]

  • MGID Bolsters Global Leadership Team to Accelerate Growth into New Territories

    MGID, the global advertising platform, has announced the appointment of Sara Buluggiu as VP of publisher business development, and Sergio Vives as global head of publisher acquisition, to drive the company’s European expansion.  Buluggiu brings a wealth of international digital media [...]

  • A Future Without Programmatic Open Auctions?

    Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad tech industry, and we [...]

  • IAS & Mediaocean’s Prisma Expand Partnership to Automate End-to-End Campaign Creation

    Integral Ad Science, a global leader in digital media quality, today (August 1st, 2022) announced the expansion of its integration with Mediaocean, providing marketers with a simplified campaign creation and month-end reconciliation process.  Agency and brand media buyers using IAS’s Signal [...]

  • IPA Bellwether Q2 2022: caution in uncertain times

    On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]

  • Musk & Twitter Board Strike a Deal; UK Ad Spend Marks Record High

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Elon Musk strikes a deal to acquire Twitter for USD$44bn; Google-parent Alphabet reveals disappointing growth for Q1 2022; [...]

  • RevOps Barometer H1 2022: What the Industry is Saying

    Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]

  • It’s Time for Marketers to Embrace Digital Dexterity

    In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]

  • IPA Bellwether Q1 2022: What We Learned

    The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is both embracing a post-pandemic positivity while exercising caution in the face of a turbulent political and economic climate. The report, which [...]

  • Sharethrough Opens London Office Hires EMEA General Manager to Fuel European Expansion

    Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as general manager, EMEA. Ottoy will lead the company’s efforts to expand its global footprint [...]