A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]

In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]

In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]

In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group.   Zynga set to acquire Chartboost Interactive entertainment [...]

While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D, a division of Silverbullet, and Factmata found close to USD $1bn (£717.7m) of [...]

In today's ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new [...]

More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.  That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]

In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and [...]

In today's ExchangeWire news digest: Coupang, “the Amazon of South Korea”, goes public in the US; research from InMobi finds that 60% of India's adult gamers are aged between 45 and 54; and HBO Max generates USD $80m from upfront [...]

In today's ExchangeWire news digest: analysts predict that Disney will become the world's biggest streaming company by 2024; the Wikimedia Foundation, have launched a new commercial product that will charge Big Tech for using Wikipedia content; and Australia records lower [...]