In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

Pixalate,  the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report comprehensively analyses the state of open programmatic CTV advertising in Q2 2025 [...]

This week, digital platforms face mounting pressure as regulators tighten online safety rules for minors, while the ad market shows steady growth. In today’s MadTech Daily, we cover Google joining the EU’s AI Code of Practice and AI boosting engagement [...]

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of millennials and baby boomers spending the same amount, 10% of the silent [...]

This week, the tech world felt the heat from all sides: courtrooms, regulators, and content creators. In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up, and Reddit’s [...]

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs. ChatGPT Expands with New Shopping Features and Partnership OpenAI has rolled out a series of online [...]

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...]

In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [...]

This week, we recap major ad business moves, platform updates, and market trends shaping the industry. In today’s MadTech Daily, we look at TikTok bidders, tariffs on production hubs, Clear Channel Europe-North’s acquisition and Meta’s multi-year partnership with UFC. PayPal is [...]