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  • Ad Spend Grows for 8th Consecutive Year – The Industry Reacts

    UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. The final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over the same period [...]

  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & [...]

  • Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to [...]

  • Retargeting – The Gift That Keeps on Giving

    As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With [...]

  • IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts

    Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights - Internet [...]

  • Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing [...]

  • AdWeek Europe 2018: Industry Responds

    With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the opportunity to ask attendants Media iQ, Mindshare, Tug, and Impact for their take on themes and trends of AWE 2018. [...]

  • SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds [...]

  • China Mobile Market Requires Right Local Ad Experience

    Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]

  • Increase in Publisher Revenues; Sizmek & PubMatic Join Forces

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues Increased by 5.6% in 2017; PubMatic & Sizmek Join Forces for Supply Path Optimisation; Ligatus Partners with Le Monde; European [...]


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