Holistic Audience Targeting Needs an Integral Approach
Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by personalising information and incentives delivered to mobile devices based on consumers' current location. It's a mindset that has allowed these [...]
2017: A Good Year for Ad Tech & Martech M&A
Annual ad tech and martech M&A figures point towards a healthy 2017. - Total ad tech/martech deals completed remains steady year-on-year - Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015 - Significant increase in Private Equity backed deals Specialist technology M&A advisor [...]
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