As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and user-based bot fraud becomes obsolete, marketers need to be aware of fraud taking on a new form, focused on site- [...]

Pubstack organiza el evento online "How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack". Durante los últimos años, la tecnología publicitaria se ha convertido en un entorno complejo en el que los editores están, cada vez más, [...]

Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding [...]

Pubstack is running the online event ‘How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with [...]

Adsquare, a leading audience and location intelligence company, announces the launch of their new platform for OOH Planning & Activation. Thanks to additional features, advertisers can easily and efficiently combine various data types for better outdoor campaign planning and programmatic [...]

Leading global digital out of home marketplace VIOOH has announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. VIOOH’s platform now connects advertising buyers and sellers in a [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency which is part of GroupM, have successfully employed a buyer-controlled fee [...]

Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech ecosystem globally. As the deadline for deprecation of [...]

Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa [...]