ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the impressive results of its advertorial content and consumer retargeting campaign with auto-switching service Look After My Bills, which gained [...]

Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally.  Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]

Highlights - Total recorded investment across the advertising and marketing technology industries in Q1 2021 surpassed USD$23.7bn, with an average disclosed transaction value of USD$244.8m. - M&A activity amounted to 67% of total funding, with consolidation driven by mobile players, private equity, [...]

The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]

Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sellers.guide (https://sellers.guide), an industry-wide initiative designed to bring a heightened level of transparency to the ad tech ecosystem. The state of transparency in ad tech has categorically [...]

Pubstack veranstaltet das Online-Event `How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. In den letzten Jahren hat sich Ad-Tech zu einem komplexen Umfeld entwickelt, in der Publisher zunehmend mit dem Tagesgeschäft beschäftigt sind und darum kämpfen, [...]

Affilired, a performance marketing agency specialising in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership programs for its [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend [...]

Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into inclusive advertising practices on YouTube. It has looked at the diverse range of languages spoken in the UK and consumer [...]