Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing [...]

Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All [...]

Teads, the global media platform, today announces the appointment Heather Unsinger and Ben Eason who both join as group director in the US. Unsinger will be responsible for overseeing the growth of Teads strategic CPG and Auto clients, whereas Eason [...]

GumGum, a global technology and media company specialising in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments.   As one of the largest advertising platforms in the world, GumGum is expanding [...]

The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in [...]

Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.  The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s [...]

Sojern, a leading provider of digital marketing solutions for travel, and Mews, the leading cloud-based property management system (PMS), have partnered to bring to market an integrated solution for hoteliers and their guests. The partnership will give Mews customers access [...]

Captify, the global leader in Search Intelligence, today announced the next evolution of its use of Xandr’s platform, Xandr Curate. For the first time, programmatic buyers will be able to activate Captify’s live, intent-driven audiences - built by billions of [...]

Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits [...]