MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp. As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee [...]

Peer39 exits for $15.5, As DG Adds Semantic Targeting To Its Offering In what appears to be a fire sale, and an ominous sign for the feature-led product companies in the ad tech space, Peer39, a semantic targeting company, announced it [...]

Sven Ruppert is Senior Project Manager at PubliGroupe Ltd. Here he discusses the newly launched Spree7 trading desk in Germany, the partnership with MediaMath and the potential of the new ad trading JV in Germany, including the potential of leveraging [...]

The PostView is a new column written by senior execs working in the European online advertising industry. Every advertiser, vendor, agency and person in the industry has a different view on the role of Digital Display for Digital Marketing. Some believe [...]

Audience Square Set To Launch French Private Exchange In September, Offering 44 premium Site and 20 million uniques to RTB mix As reported by ExchangeWire several weeks ago, a number of top-tier premium French publishers are looking to roll out a [...]

Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the company works with ad tech vendors, and the critical role its technology plays in the real-time advertising eco-system. For those unaware [...]

Concerns about agency transparency remain at the forefront of advertiser thinking according to a new survey conducted by the World Federation of Advertisers and the Festival of Media. The issue of transparency in media trading will feature strongly on the [...]

The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own bidders? Who would have thought it? For those of you who missed it, you should read Martin Van Der Meij's recent [...]

Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE Asian market. Can you give an overview of the ADZ solution in the APAC region? We are a regional demand side platform [...]

Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the industry should be basing models more on atatistical analysis. Digital marketing is supposed to have solved John Wanamaker’s question: “Half the [...]