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  • Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue

    In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming [...]

  • tmwi Strengthens Client Offering with Trio of Key New Hires

    tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with [...]

  • Impact Drives Expansion Across EMEA with Key Hires

    Impact, the global leader in Partnership Automation, has announced the appointment of seven new members to its finance, business development, agency and enterprise sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]

  • IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era

    IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]

  • Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM

    There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, [...]

  • IPA Publishes 2019 IPA Agency Census

    The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member [...]

  • Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

    CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]

  • Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic [...]

  • M&C Saatchi Performance to Double Indonesia Team

    M&C Saatchi Performance, global digital media agency, consolidates its presence in the Asia Pacific region growing its Indonesia team by 2x. As well as its Jakarta office, the agency has offices across APAC, in Singapore, India and Australia. The first [...]

  • Creativity, Data and the Future of Agencies

    Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]