EXTE Joins Forces with HUMAN Security to Protect Ad Inventory Quality & Integrity
EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...]
Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming
In today’s digest, we cover Amazon eyeing a role in chatbot ad sales, News Corp landing a USD$50m (£37m) AI deal with Meta, and 85% of Europeans using ad-supported streaming.
The Survival of the Scarcest: Why AI Favours the Premium Publisher
In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI...
AI Slop and Peril for the Open Web
Shirley Marschall is back, and this week she's looking at the three-pronged peril for the open web in the age of AI slop...
Digest: Meta Trials AI Shopping Tool; Google to Fill 150 Tech Roles in Singapore; eBay Cuts 800 Jobs
In today’s digest, we cover Meta trialling an AI shopping tool to challenge ChatGPT, Google planning to fill 150 tech roles in Singapore, Gemini, and eBay cutting 800 jobs, 6% of its workforce.
Digest: UK to Trial Social Media Ban on Under-16s; Google Patent Hints at AI-Generated Landing Pages
In today’s Digest we discuss the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth.
Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising
Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences. This strategic move brings together a unique intersection of premium inventory, immersive creative [...]
Digest: Paramount to Take Over Warner Bros as Netflix Drops Bid; Dentsu Names New Global CEO
In today’s Digest we discuss Netflix pulling out of the bidding war for Warner Bros, Dentsu naming Takeshi Sano as global CEO, and HubSpot expanding its media reach with a Starter Story deal.
The Stack: Digital Rules Tighten
This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...]
Automation vs Control: Striking the Balance with AI
With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control?
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