Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation
Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...]
Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in 2025
In today’s Digest we cover video-on-demand services facing new Ofcom regulation in the UK, Canva buying animation and marketing startups, and OOH hitting record revenue in 2025.
Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic Asset-level Optimisation
Clinch, the Agentic AI platform for omnichannel content orchestration, today (February 24, 2026) announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled digital asset library. The catalog offers advertisers a curated library of fully [...]
E-commerce, consentement et performance : 6 marques démontrent que la CMP peut devenir un levier marketing stratégique
Axeptio et Agence123 publient un livre blanc analysant six cas concrets de marques e-commerce ayant transformé leur gestion du consentement en levier de performance marketing. Intitulé “E-commerce, consentement et performance : 6 marques révèlent leurs bonnes pratiques pour transformer la CMP [...]
The Zombie Industry: How Publishers Keep Surviving Their Own Death
Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it...
OpenX Powers Political Reach with Preferred Access to Quality, Direct Media for the 2026 Midterm Election Season
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...]
Mobupps Launches MAFO Growth Hub for Advertisers and Publishers
Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]
Digest: Germany Backs Social Media Curbs for Children; Paramount Submits Higher Bid for Warner Bros as DOJ Probes Netflix’s Power
In today’s Digest we cover Germany backing social media curbs for children, the DOJ probing Netflix’s market power in its Warner deal review, and the Motion Picture Association sending a cease-and-desist letter to ByteDance over Seedance 2.0.
Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer
In today’s Digest we discuss eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer.
The Stack: Big Moves in AI and Advertising
This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...]
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