AI is infiltrating everything we do, even if we aren't aware of it. And it's no different in digital advertising. In this piece for ExchangeWire, Cheryl Guzman Ng (pictured below), APAC head of marketing and innovation, Xaxis, explains how marketers [...]

Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with 'boots on the ground', arguing that many predictions do not impact the day-to-day of most people working within the digital advertising industry. Robert Webster, [...]

In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie in BMW Partnership; and Citi Partners with MoneyBack to Offer Retail Conversion Programme in HK. Security [...]

If you aren't bored of 2019 predictions by this point, here are some from Jay Friedman (pictured below), president, Goodway Group, for those on the ground, working within day-to-day campaign planning and operations.  I’ve seen all the big predictions pieces. “CX [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Artificial intelligence has been ridiculed for the past few years as 'just another buzzword'. However, are we now starting to [...]

In this edition of Weekly Focus APAC: JD.com Flies with Tianjin Air into Cargo Air Freight; Razer Pay to Launch in Singapore with Nets Partnership; Shopee Basks in 11.11 Shopping Glow; Visa Brings 'Everywhere' to Singapore in Search of Commerce [...]

Alibaba Group has chalked up ¥213.5bn (£23.81bn) of gross merchandise volume (GMV) on its annual 11 November Singles Day Shopping Festival, crossing one billion in delivery orders for the first time this year. Also coined '11.11', the event marked its [...]

Retail marketers need to look out for local nuances across Asia-Pacific markets and tailor their campaigns accordingly to ensure they get the returns they want. Singapore-based online fashion retailer Zalora knows this only too well, as it too has to ensure [...]

Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that [...]

The role of artificial intelligence (AI) and robotics in society is one of today’s hottest debates. But in the ad world, we’re already one step ahead. We recognise the value that AI has brought to our businesses. In this exclusive [...]