"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Apple Beats Expectations for Record-Breaking Quarter
Apple (NASDAQ: AAPL) yesterday (31st January), announced they have stopped the buck of declining iPhone sales to post record-breaking revenue figures for Q1 2017, ended 31 December, 2016. Financial highlights - The Company posted all-time record quarterly revenue of USD$78.4bn (£62.3bn) - They [...]
Video Ad Views Growing 24% YOY; US Ad Revenues Soaring
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth [...]
Record 22% Revenue Growth for Apple, 80% Growth for Rubicon Project & Mobile now Driving 86% of Twitter's Ad Business
Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter shares slumped by 13% overnight due to light guidance for the following quarter. 22% revenue growth: a new record for Apple Apple posted quarterly [...]












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