In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]

High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from Adnami and Lumen Research. The joint study, conducted in the UK and Nordic markets, leveraged a fully consented eye-tracking [...]

Adelaide, the leader in the rapidly growing field of attention measurement, announces the appointment of Tyler DeTour as vice president of sales. After nearly a decade at Nielsen, DeTour brings his passion for media quality transparency to Adelaide’s fast-growing sales [...]

BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across [...]

Global lifecycle marketing experts Crimtan are set to revolutionise mobile advertising with a new product that includes a unique Attention Time Measurement Tool (ATT) In 2021, global ad spend on mobile advertising topped USD$295bn (£224.8bn). But how much of that money [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha collaborato con Lumen Research, tecnologia  leader nella misurazione dell'attenzione, per condurre uno studio congiunto con l’intento di misurare l'attenzione generata dai formati Ogury, sia su [...]

Ogury, the global technology leader in mobile advertising anchored in privacy protection, partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their ad formats - both in-app and [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, s'est associé à Lumen Research, institut de recherche spécialisé dans la mesure de l'attention, pour mener une étude visant à mesurer l'attention générée par [...]

Ogury, el líder tecnológico mundial en mobile advertising que actúa como soporte premium para los anunciantes, se asoció con Lumen Research, el líder tecnológico en medición de atención, para realizar un estudio conjunto que mide la atención generada por sus [...]

Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, und Lumen Research, das führende Unternehmen im Bereich der Aufmerksamkeitsmessung, haben im Rahmen einer Studie miteinander kooperiert. Gemeinsam untersuchten sie den Grad an Aufmerksamkeit, der mit [...]