Augmented reality (AR) is a relatively new phenomenon in the retail world, but some brands already realise how important it is to harness what the technology offers. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains how companies [...]

Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights - Internet [...]

Conversations around ‘augmented reality’ (AR) and ‘virtual reality’ (VR) focus largely in its glittering promise, but what are the ‘realities’ of running campaigns in these environments? In this Q&A with ExchangeWire, Joel LaMontagne (pictured below), CEO, Trivver, describes how the [...]

With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means they will be able to more quickly adapt to its own platform. Launched in 2015, Diamond Hedge touts itself as a [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Acquires Smart Doorbell Company Ring; Amazon Adds an AR [...]

While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail sector, it seems there’s a change in the wind. [...]

Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to Forrester's recent 2017 India Customer Experience Index, [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Alexa AR glasses show future of retail; Prime’s global presence; [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend brands that are charitable; Singapore TV network [...]