One of the fastest growing tech verticals out there, augmented reality (AR), is looking at a USD$90bn (£67bn) market by 2020 – a figure which, if met, would be 15-times greater than in 2016. It is fair to say, AR is [...]

How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London's Kings Cross station through a ‘magic mirror’, immersing passers by in a [...]

Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or [...]

While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting. In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the [...]

Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts' expectations. Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of [...]

It’s an understatement to say that smartphone use is growing at an exponential rate, which is making the convergence between the physical and online worlds easier and more seamless than ever before. The already-established AR tech available on smartphones is [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brexit & Trump cause digital marketers to rethink; AI & [...]

All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Forrester unveil second report card on China agencies; Nine launch programmatic platform; China's Singles Day highlights importance [...]

Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by [...]