The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]

Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. The H1 2023 report is released amid a tricky time for the industry, with a prevailing [...]

Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [...]

In our latest in-depth look at our Industry Review pillars, we break down the major talking points around privacy, and how the next 12 months might play out. Despite Google’s continual can-kicking, third-party cookie deprecation does seem to be on the [...]

New research from LiveRamp, in collaboration with Censuswide, has found that three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies. In a bid to find out how brands intend to reach addressable [...]

Ogury, el líder mundial en personified advertising, anunció hoy el ascenso de su anterior COO Geoffroy Martin al puesto de chief executive officer. Thomas Pasquet, antiguo CEO de Ogury y cofundador de la empresa, que ocupó el cargo durante ocho [...]

Ogury, le leader mondial de la publicité personnifiée, annonce la promotion de son ancien COO Geoffroy Martin au poste de chief executive officer. Thomas Pasquet, ancien CEO d’Ogury qui a cofondé l'entreprise et occupé ce poste pendant huit ans, devient [...]

Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione dell'ex COO Geoffroy Martin alla carica di chief executive officer. Thomas Pasquet, co-fondatore dell'azienda che ha ricoperto la carica di CEO per otto anni, nel suo nuovo ruolo di [...]

Ogury, the global leader in personified advertising, today (January 10th, 2023) announced the promotion of former COO Geoffroy Martin to the position of chief executive officer. Former Ogury CEO Thomas Pasquet, who co-founded the company and served in the role [...]