Adform, the leading global independent advertising platform,  announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]

In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [...]

In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the fore, the challenges surrounding how ad effectiveness is measured, and how using attention as a metric could evolve. How does the [...]

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]

Seedtag, the leading contextual advertising company, has announced the hiring of Kenneth López Triquell as its new global head of performance. Triquell's appointment falls under Seedtag’s strategy to drive success in the execution of performance campaigns and he will be [...]

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation [...]

In this exclusive Q&A, Steve Broadhead, VP sales, Unruly, discusses the key opportunities CTV presents for both marketers and consumers, how CTV deviates from linear TV, and how brands can utilise a creative approach to both achieve and measure success. What [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]