With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy.  On one hand [...]

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, [...]

With the 2025 All In Census taking place on 12th March, Sharon Lloyd Barnes, Commercial Director and Talent & Inclusion Lead of the Advertising Association, discusses the importance of reflecting the multifaceted nature and identity of our society in the [...]

Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son déploiement à l’international avec l’acquisition d’AdOpt, acteur majeur du marché brésilien. Loin d’être une simple implantation, cette alliance avec AdOpt [...]

Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...]

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]

In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation by becoming the first Belgian media group to deploy the First-id identification solution, which is already transforming the French market.  This [...]

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [...]

In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [...]