DoubleVerify, a leading digital media measurement, data, and analytics software platform today  (November 14th, 2022) releases its 2022 Four Fundamental Shifts in Advertising and Media report. Two years on from DV’s original report, this expanded edition analyses insights from over [...]

AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology [...]

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie [...]

In this exclusive Q&A, Steve Broadhead, VP sales, Unruly, discusses the key opportunities CTV presents for both marketers and consumers, how CTV deviates from linear TV, and how brands can utilise a creative approach to both achieve and measure success. What [...]

In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]

In today's ExchangeWire news digest: a meme tweeted by Elon Musk sees Dogecoin's value soar by USD$2bn (~£1.7bn); Chinese retail giant Shein is set to open a physical shop in Japan; and the FTC orders edtech giant Chegg to inform [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

Making Science, a digital acceleration company, has received the Cloud 2022 Award in the Sales Growth in 2022 category, from Google Cloud. With this recognition, which is part of Google Cloud Iberia's 'Hackathon Awards 2022', the technology giant seeks to [...]

In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [...]

In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]