Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions [...]

In this exclusive interview ahead of ATS London 2021, Ben Putley, CEO & co-founder of Alkimi Exchange, explains how decentralisation can improve the ad buying process for advertisers and publishers whilst creating a better experience for consumers.   How has the programmatic buying [...]

Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today (22 October) announced its global third-party data sales increased by 41% from H1 2020 to H1 2021.  The data was sourced from [...]

Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today (13 October) announce the appointment of Nicolas Rieul as managing director Western Europe. He takes up this newly created position on top of his current role [...]

Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]

Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment fans, powered by DanAds, the Sweden-based leading provider of self-serve advertising infrastructure. The new platform enables businesses of all sizes [...]

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s largest data onboarding and audience intelligence platform, we’re [...]

OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie [...]

Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]