Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]

Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualisation Software in the G2 Spring 2021 Report. It has also received recognition as a leader in two new categories; Small-Business [...]

Didomi is today announcing the expansion of its compliance solution to collect consent for connected TV (CTV), including over-the-top (OTT) and smart TV. The solution, which will allow publishers to fully comply with privacy regulation, is the first European CTV [...]

CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there's still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company [...]

Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients [...]

Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is [...]

In today's ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer [...]

Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more [...]

Seedtag, the leader in Contextual Artificial Intelligence in Europe and Latam, introduces Dynamic Placement Optimisation (DPO), a real-time software that boosts Contextual Advertising performance. DPO finds the optimal placement for each advertisement to be delivered, allowing advertisers to integrate their [...]