It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments. They anticipate that companies will reach out to them in the ways and at the times they prefer, with relevant [...]

Affiliate marketing – the digital performance channel, which exists relatively under the radar when referring to the growth of digital advertising overall. However, as an efficient digital channel with continued growth. How is this channel evolving and how is changing [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: A digital detox; Increased digital marketing spend; Rising popularity of branded [...]

The modern marketing space is filled with talk about reaching the ‘always-on’ consumer, executing strategies that provide audiences with seamless cross-screen experiences, and tailoring content to each individual’s interests and needs. Here, Richard Jenkings (pictured below), senior consultant, Experian writes [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK ad spend to pass £20bn in 2016; ID fraud risk higher for [...]

Still believed to be slightly gimmicky, and something that will not have a place in the 'real world', Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; [...]

High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it isn't being given the opportunity to shine. Rob Garber (pictured below), managing director, Undertone EMEA tells ExchangeWire how the industry [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in [...]