Merkle, dentsu’s market-leading technology-enabled, data-driven customer experience management company, has moved to further strengthen its UK and Ireland (UK&I) executive leadership team, following a year of double-digit growth. Three newly created leadership roles will support Merkle’s clients in delivering seamless customer [...]

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [...]

AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]

As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [...]

In today's ExchangeWire news digest: digital video content is set to overtake linear TV in the US; EU regulators prepare to investigate Amazon's purchase of Roomba-maker iRobot Corp.; and Reddit faces legal action from the founder of WallStreetBets. Netflix, YouTube to [...]

Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH campaigns. The new system will support Taptap's already robust DOOH solution, which is used by global brands like Dior, Adidas, [...]

Taptap Digital, la multinacional líder en tecnología publicitaria programática impulsada por inteligencia geoespacial, lanza una medición de atribución para campañas digitales en exteriores (DOOH) como apoyo a su ya sólida solución DOOH utilizada por marcas globales como Dior, Adidas, Dyson [...]

GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]

Integral Ad Science (IAS), a global leader in digital media quality, has published the results of its work in Indonesia with Samsung and Mindshare to drive positive business outcomes with pre- and post-bid media quality. Mindshare and Samsung partnered with IAS [...]

In today's ExchangeWire news digest: Criteo revives its attempts to sell to a new owner; UK authorities reveal plans to develop a digital pound; and Beijing drafts regulation to boost e-commerce sales in a stagnant market. Criteo makes new attempts to [...]