HBAgency, an independent ad tech company specialising in programmatic advertising, is participating in AppTake, a major initiative supported by the European Cybersecurity Competence Centre and funded by the European Union. It is designed to test and implement innovative digital solutions. [...]

A whopping 89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging from restaurants to bus stops, says Brian Cullinane, chief commercial officer of VideoElephant quoting from its latest research report called [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA.   In this new role, Kallah will lead [...]

Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign.  Goodstuff [...]

News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed  Sky Faces Bill for Underpaying Ad Partners Sky is facing a bill of hundreds of millions of pounds following a [...]

Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets.  This strategic hire aligns with Opti Digital’s remarkable global [...]

Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]