ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota [...]

In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher co-op in Latin America and reveals that he has been talking to publishers in other countries that are willing to [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution.  UK ad spend [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]

Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although some degree of fraud is unavoidable, not taking measures to reduce it may be costing advertisers more than they realise. [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for Sky Go Linear; Rubicon Project and Mediaocean partner up; M&C Saatchi Mobile use Drawbridge; and [...]

Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC Advertising and a decade at Microsoft prior to that. In an interesting move, Bowman has hung up his publisher hat, [...]

The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are tasked with developing sustainable partnerships with the agencies as they continue on their journey. Alan Osetek (pictured below), the newly [...]

In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One of the core challenges faced by small business marketers in the UK and, indeed, globally, is the lack of budget versus [...]