In today's ExchangeWire news digest: H&M quietly relists on Alibaba's Tmall after Xinjiang controversy;  an Idaho firm sues the FTC, claiming the agency could take wrongful legal action against it over its use of data; and TikTok's algorithms and content [...]

VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.  Alvin Ling, director, customer success at [...]

In today's ExchangeWire news digest: Chinese ecommerce giant Alibaba to shut down online platform Tmall; Tremor International purchases Amobee for USD$239m (£198.7m); and Amazon advances into the healthcare sector by purchasing One Medical.    Alibaba to close Hong Kong’s Tmall Ecommerce behemoth Alibaba [...]

Making Science, the international technology and digital marketing consultancy specialising in e-commerce and digital acceleration, has today (July 11th, 2022) announced the appointment of Noelle Runo as marketing manager for the Northern region, Europe.  This new role will bolster Making Science’s [...]

In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard.   Amazon turns [...]

Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher.  Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [...]

EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, today (June 15th 2022) announced that Marc Thomas has joined the company as its general manager, EMEA, illustrating EX.CO’s continued investment [...]

In today's ExchangeWire news digest: new data shows global buy now, pay later purchases surged in 2021; Apple's attempt to dismiss a lawsuit from the creator of rival app store Cydia is dismissed; and Indonesian start-up Astro amasses USD$60m ($47m) [...]

Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online.  Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads [...]

Making Science, technology and digital marketing consultancy specialising in e-commerce and digital acceleration, announced its entry into the German market alongside the German company, pilot. pilot is an independent agency that works with well-known, international, consumer goods brands, for example, [...]