In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard.   Amazon turns [...]

Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher.  Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [...]

EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, today (June 15th 2022) announced that Marc Thomas has joined the company as its general manager, EMEA, illustrating EX.CO’s continued investment [...]

In today's ExchangeWire news digest: new data shows global buy now, pay later purchases surged in 2021; Apple's attempt to dismiss a lawsuit from the creator of rival app store Cydia is dismissed; and Indonesian start-up Astro amasses USD$60m ($47m) [...]

Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online.  Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads [...]

Making Science, technology and digital marketing consultancy specialising in e-commerce and digital acceleration, announced its entry into the German market alongside the German company, pilot. pilot is an independent agency that works with well-known, international, consumer goods brands, for example, [...]

Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

In today’s ExchangeWire news digest: Officials at the US Department of Justice and Securities and Exchange Commission are probing a meeting between Activision Blizzard’s CEO Bobby Kotick and Alexander von Furstenberg; a report conducted by the Institute for Local Self-Reliance [...]

In today's ExchangeWire news digest: Meta have been taken to court by the ACCC over failing to regulate misleading ads on Facebook; Reliance Retail have acquired a majority stake in Clovia; and Powered by People have raised USD$5m (~£3.8m) in [...]

In this Q&A written exclusively for ExchangeWire, Gaurav Sethi, co-founder, and chief executive officer at Virus Positive Technologies, discusses affiliate marketing and how brands can tackle the serious issue of affiliate fraud.   How widespread is the problem of affiliate fraud, and [...]