When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a world of trouble. Things are far from 'grand' in digital advertising. Google and Facebook completely dominate the market. Their market [...]

Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila Insight in the UK, and b2b digital agency DWA, with offices in Munich and London. In view of the GDPR [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces [...]

2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand [...]

The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre stage. However, explains Ivan Ivanov, COO, PubGalaxy, writing exclusively for ExchangeWire, it’s still a large-scale problem for publishers and he [...]

On 25 May, 2018, the General Data Protection Regulation (GDPR) will come into force. A subject taken very seriously by the entire advertising industry, but it’s not isolated to this industry, as all private or public companies are concerned. In [...]

Digital marketing is in flux in Europe right now – with privacy legislation, transparency concerns, and business models all effecting huge change. Our first European event of 2018, ATS Paris, is a reflection of this. Now in its eighth year, ATS [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]