ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: SpotX kooperiert mit Frage-und-Antwort-Plattform gutefrage; Outbrain bringt Automatic Yield an den Start; und Deutschland unter den wichtigsten Ad Spend-Wachstumsmärkten. SpotX stellt Infrastruktur für gutefrage Videospezialist SpotX will in [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for [...]

Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s Matt Brittin offering a blanket apology to the brands impacted. The fallout from this high-profile incident placed brand safety and [...]

They may be small in size, but the Nordic markets pack a punch when it comes to their digital savvy, relative to other European markets. Their size makes them agile when it comes to digital advertising and technology, with advertisers [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeota und Kantar Media kooperieren; OOH via Displayce und adsquare; und Seeding Alliance von Ströer übernommen. Eyeota und Kantar bringen TGI Segmente nach Deutschland Eyeota und Kantor [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner for Teads; Hootsuite invests in analytics; Adyoulike tackles US expansion; Growing digital ad spend in France; Better Ads Standards to improve [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Erster Einblick in die Zusammensetzung des Acceptable Ads Komitees von Eyeo; Weniger Adblocker im Einsatz; Mobile Ad Spend in Deutschland steigt; Havas startet Adcity in Deutschland; [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Addante stepping down as Rubicon's CEO; Sky expand AVx platform; OpenX give more insights into publisher pages; Integrations for The Trade Desk; [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Schweizer DMP 1plusX kooperiert mit Springer/Funke-Joint Venture Media Impact; Outbrain weitet Publisher-Netzwerk aus; Enliveo von Seeding Alliance übernommen; und emetriq startet Branded Segments. 1plusX kooperiert mit [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook open Atlas tools and cooperate with Meetrics; Funding for LoopMe; Partnership between Adbrain and Eyeota; Rocket Fuel check out Prague; and [...]