Seven out of 10 UK marketers say they are currently tracking the carbon emissions generated by their digital ad campaigns, according to new research by purpose-led ad platform Good-Loop. However, the new report – which looks into how Adland is tackling [...]

As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety  report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]

Teads, the global media platform, announces a partnership with IMPACT+, with the purpose of measuring the greenhouse gas emissions of online advertising campaigns run through its platform. This announcement follows a series of tests with brands such as Renault, LaPoste, [...]

In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]

In this exclusive interview, Thomas Kolster, author of Goodvertising: Creative Advertising that Cares and The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge, discusses how conversations around environmental, social and governance in ad tech [...]

More than three-quarters of US marketers think the ad industry is not doing enough to address digital advertising’s carbon footprint, according to new research released by purpose-led ad platform Good-Loop. The new report, which looks into how Adland is tackling the [...]

As the world faces a reckoning with climate change and a global energy crisis, leaders across industries are evaluating new ways to decrease their carbon footprint and environmental impact. Meanwhile, recent social justice movements have shed light on equity and [...]

Integral Ad Science, a global leader in digital media quality, today (September 20th, 2022) announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns. The partnership will [...]

In this exclusive byline ahead of ATS Singapore 2022, Erik Tammenurm, CEO & co-founder of Nexd, outlines how a renewed focus on creative can help the digital advertising industry in its mission to become more sustainable. Digital advertising has seen challenges [...]

In this exclusive interview, Bayyina Black, global sustainability & impact director at R/GA, discusses two of the most pressing social issues — Environmental and Social Governance (ESG) and Diversity, Equity & Inclusion (DEI) — and outlines what progress has been [...]