IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024) announced that Sam Frost has joined the company as its new senior sales manager, brands & agencies, UK and Northern [...]

Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]

On today’s ExchangeWire digest: Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules  Adjusting to the decline in demand for TV advertising, Channel 4 [...]

On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms...  Around three quarters (74%) of marketers are using AI for content creation, according [...]

Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara.  Traditionally, within a Private Marketplace (PMP), each single impression generates millions of [...]

On today’s ExchangeWire digest: UK ad industry emissions rose 8.9% from June to December; X under European Commission investigation; Google to pay $700m in antitrust settlement…  By now, most of us are aware that carbon emissions are an industry problem. Are [...]

On today’s ExchangeWire digest: Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending…  The greenwashing accusations continue at full steam this week, with another big name [...]

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a partnership with the carbon intelligence platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared [...]

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.  This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]

On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing... As 2023 draws closer to an end and next year’s budget planning is in full [...]